The founders of The Ruin Rally, influencer icons Mike (widely known as Ohrangutang) and Alanna, come from unconventional paths, united by a shared passion for rebellion and creativity. With nearly two decades of life experience between them, this dynamic duo found common ground in their mission to empower others to fully embrace their truest selves.

They live by the mantra “never ready, always willing”—because they believe in diving in and making bold moves, rather than waiting for the "perfect" moment. Their vision is to inspire people to focus on how life feels, not just how it looks, and to build a brand that’s rooted in authenticity, freedom, and unapologetic self-expression.

Through The Ruin Rally, they’ve created more than just swimwear—they’ve cultivated a safe space where everyone can shed the constraints of society and explore the freedom to be exactly who they are. The Ruin Rally isn’t just about fashion—it’s an invitation to join a tribe that celebrates individuality, resilience, and the transformative journey of self-discovery.